Clear pricing standards. Trusted online dealers.
Find Putco MAP pricing, review our Minimum Advertised Price policy, verify online sellers, and apply to become a Putco Authorized Online Dealer.
What is Putco MAP pricing?
MAP means Minimum Advertised Price. Putco’s MAP program establishes standards for how covered Putco products may be advertised by resellers. It supports brand integrity, consistent product representation, healthy competition, and a dependable customer experience. For current Putco MAP pricing, consult the official policy and price list above for applicable products, terms, and updates.
Shopping for Putco products?
Buy with greater confidence by choosing a seller included on Putco’s official authorized list. Authorized sellers have been reviewed by Putco and are expected to follow current reseller and MAP requirements.
Selling Putco products online?
Online resellers must receive explicit approval and appear on Putco’s Authorized Online Reseller List before purchasing Putco products through authorized distribution partners.
- Maintain compliance with Putco’s MAP policy
- Provide a physical business address and active service phone
- Disclose all DBA names, websites, and sales channels
- Operate an automotive-focused ecommerce website
How online reseller authorization works
Putco reviews each application to protect customers, the Putco brand, and our distribution partners.
Review requirements
Read the MAP policy and confirm your business meets Putco’s online reseller criteria.
Submit your business
Complete the application with your company, website, DBA, and sales-channel details.
Wait for approval
Authorization is not automatic. Putco will contact you directly if your application is approved.
Apply to become a Putco Authorized Online Dealer
Complete the official application below. Submission does not grant authorization; approval is provided separately by Putco.
Important: Putco reserves the right to approve or deny any application. Resellers not shown on the official Authorized Online Reseller List are considered unauthorized.
Putco MAP & authorized dealer FAQs
Is MAP the same as the final selling price?
MAP addresses advertised pricing. Review Putco’s official MAP policy for the complete rules, scope, and current program terms.
How can I verify an online Putco dealer?
Use the Authorized Online Dealers list. If a seller is not listed, contact Putco before purchasing or supplying products.
Where can dealers find the latest Putco MAP prices?
The Current MAP Price List at the top of this page links to Putco’s published pricing resource. Dealers should check it regularly for updates.
Who needs to apply for authorization?
Businesses that want to sell Putco products online must apply and receive explicit approval. Marketplace-only resellers are not eligible under the criteria shown in the application.